Posts Tagged ‘copywriting’

Content Copy

Content Copy

Can I copy articles from wikipedia and safely use them as my web content ?

I have a web site that I need extra content. Will I be sued if I copy and paste content from Wikipedia ?

Yes, you can since Wikipedia is available under a free content license which means it is free to use, modify, and redistribute, even if you want to reuse it commercially.

However, you must abide by the terms of the GNU Free Documentation License (GFDL) which you can read at http://gnu.org/copyleft/fdl.html

Some of the conditions in using Wikipedia are that you attribute the content to the original authors and that you maintain the work under the same license - you need to include a copy of the license text and make it clear the content is released under the GFDL.

Viacom Sues Google $1000000000 For Content Viacom Added To Youtube Them Selfs.

Morgan Lorrie

Morgan Lorrie

Get More Clients By Making 10 Small Tweaks In Your Business Part 2

While everyone else is playing the blame game on the economy, you can quickly jump ahead of the game and get more clients than you'll ever need. And the best thing - you guessed it -- no marketing budget required!

Today more than ever entrepreneurs are focusing on the wrong conversations and need to refocus on the right conversations within and with their prospects. It's simple to turn your business around if you'll take the time to learn simple basic everyday marketing solutions. By doing this you will create more clients for yourself. Actually you can create a steady stream of clients for yourself.

If you really want to know how to have more business, bigger success and greater satisfaction, let me show you 10 marketing solutions that will do the trick for you:

Marketing Success Solution 6: To grow your business takes DECISION, FOCUS and then ACTION! Keep your eye on the prize. Give consistent attention to your goals and to your marketing plan. All of us are creatures of wanting to see instant results (I have to admit I am). To see instant results and continued momentum you'll want to implement the easiest thing first. If you implement the easiest thing first, you will get a feeling of accomplishment right off the bat. You'll gain momentum and you'll move forward quicker, and soon you'll be where you want to be. Consistent action EVERY single day.

Marketing Success Solution 7: Ditch the "I work with everyone" trap! That is unless you're not ready to have the real business success you crave. Start right now and create a profile of your best client?the one you really love working with. Create a profile of that person. My friend, Lorrie Morgan- Ferrero (RedHotCopy.com) calls this your 'tarket.' You want to be able to distill the profile down to one person. You'll want to look at age, gender, income level, interests, what they read and what they listen to on radio and TV. This way, when you are creating copy, a signature talk or talking with prospects, you'll be taking your marketing message and other marketing pieces to that one person who would benefit the most from your service. Growing your business will never be easier!

Marketing Success Solution 8: You've tried everything. Sound familiar? You've tried a mailing once, maybe you put up a web site or you might have tried networking. I've heard this so many times. What you need to do is to stop trying (you're throwing spaghetti against the wall) and get your plan out. Dedicate yourself to consistent action and giving your plan time to work. You'll want to create compelling magnetic marketing. This is so your ideal client and tribe will run after you and pay you anything to help them!

Marketing Success Solution 9: You've got to ask for the business. Ask and then ask again and then ask again. Remember when you were little and you wanted your parents to take you somewhere really special? So, what did you do? Ask, ask and ask again. Be diligent be bold and be consistent.

Marketing Success Solution 10: If marketing is new to you, it might seem intimidating and maybe a little scary. The fears come in and you get in your own way. I've been there, too! The truth is, once you get on with what you need to do, you'll get so immersed in your business and completely forget about everything else. You'll be in action, focusing on your clients and won't have time to think about anything else. Think about all your clients that are changing their lives because of the value you give them. Now that's real success.

Marketing Success Solution BONUS: When you put all this together you have winning marketing solutions. But the problem is most entrepreneurs get busy and stop the marketing and that in turn creates what I call the yo-yo effect in your business and in your income (of course the profits go out the window too). What you do to avoid this is to put your marketing on an auto pilot schedule. This way your marketing will stay on track and you'll be having a flood of clients coming in the door.

Put these solutions into action and you'll take a quantum leap forward in growing your business. You'll get new clients, make more money and have more freedom to enjoy it all. It's almost a guarantee that you will get rapid results if you implement the easiest thing first then keep implementing consistently and your marketing will become second nature and your bank account will be happy too!

Lorrie Morgan - Watch Me

Lorrie Morgan

Lorrie Morgan

How To Find Your Brand In 30 Seconds Or Less

Copyright (c) 2009 James Roche

Branding is one of those marketing tools that people spend too much unnecessary time splitting hairs over. In most cases you can find your brand in 30 seconds or less by answering one simple question.

I know this will upset some people so let me make it clear that I'm talking to small business owners and entrepreneurs...not large corporations. Branding is one of those marketing tools that's waived in front of new entrepreneurs as THE most important thing they need right now. I strongly disagree...

The Myth about Branding Branding is sold as the saving lifejacket for entrepreneurs but that's a myth. It's one of many tools...and not the most important.

I saw the myth in full force last week at a business seminar here in South Florida. I stood at the side of the room and watched 87 eager entrepreneurs being hypnotized by an expert on branding. The speaker was sincere and intelligent...it's just that the audience wasn't at the point in their business where they needed branding. They needed clients!

But the speaker showed one commercial after another of Gap, Apple, IBM..all showing the importance of branding. Everyone lapped it all in...and completely missed the elephant in the room...

These were new entrepreneurs -- NOT multi-billion dollar companies with millions to spend on branding. Why would they even THINK about logos and branding when most of them were still figuring out who their target market was?

Your Logo Won't Make You Money Stop spending thousands of dollars hair-splitting about the color of your logo! Spend your time developing a headline that converts prospects to leads and leads to clients. Spend your money becoming an expert in your industry. Spend your time POSITIONING yourself as the expert your target market wants to hire..because THESE efforts will translate to money in the bank.

I remember I spoke at an event last winter about the power of knowing your target market, writing a winning headline, and converting leads to clients.

Seconds after I finished speaking a woman rushed up to me with a piece of paper in her hand and an eager look in her eye, "Will you look at my logo please?"

I held back the temptation to roll my eyes..."Sure!" I said.

She was a coach and trainer that taught success principles. Her logo was clean -easy to read - nice font, nice color...but right next to her company name was a huge picture of a seashell!

I immediately asked, "What's up with the seashell!?"

She said, "Oh that's a symbol of the Greek mythology about [blah, blah, blah] and it related to my astrological sign because [blah, blah, blah]..."

"Loose the seashell," I said before she could finish. I put my hand on her shoulder and softened my voice to break the news, "Nobody but you cares...besides the seashell won't make you money."

Think Positioning - Not Branding The position you hold in the minds of your target market is more important than your logo color. If you are known as an expert in your field, then who cares what font you use? People will work with you because you've proven that you can solve their problems...and THAT'S what people really care about.

Sure, you may want to invest in a branding makeover at some point...but it's just not necessary while you're building the foundation of your business. Once your practice is flooded with clients and there's plenty of cash in the bank, then go ahead and get that professional polish. But in the beginning, focus your efforts on establishing your position in the market place.

Two Steps to Create Your Brand in 30 Seconds or Less Step 1 - Your position in the market place starts with your name (Not your company name - just the name that everyone already calls you by.) Simple. In the beginning, your name is your brand.

Step 2 - You also want to create an identity...you want to position yourself in the minds of your target market. This is very easy to do. Think of what you want to be known as. To do this takes less than 30 seconds...

Simply answer this simple question: "If someone knows of you but can't remember your name, what do they type into Google to find you?"

Whatever they type in...THAT'S what you want to be known as. Build your positioning around that word or phrase. The keyword or phrase your target market thinks of when they think of you is your brand.

That word or phrase will be obvious and simple. Avoid trying to be clever. Once you know that word or phrase, leverage it in your marketing message. For example, I'm "The Info Product Guy." Ali Brown is "The eZine Queen." Lorrie Morgan-Ferrero is "Red Hot Copy" (She's a redhead who writes great copy.)

It's that simple. Sit back right now and ask yourself what your target market would type into Google to find you if they don't remember your name.

LORRIE MORGAN- GOOD AS I WAS TO YOU